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About GSM

Team GSM.
Representing
remarkable.

Our story

A boutique agency with big ambition.

Founded in 2016, GSM is a boutique, female-founded agency offering personalised brand management for established and emerging athletes.

Our roster spans Olympians, Paralympians, world champions and rising stars. We work on brand partnerships, social media campaigns and speaking engagements, always aiming for values-driven collaborations built on trust, creativity and long-term impact.

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Rhys McClenaghan holding his medal beside GSM founder Sinéad Galvin

What we stand for

Performance. Purpose. Partnership.

Performance

Elite results are the starting point. We represent athletes who deliver when it counts.

Purpose

We back athletes who stand for something and help them use their platform well.

Partnership

Brands and organisers get a personal, long-term relationship, not a transaction.

The roster

Meet the talent.

Rhys McClenaghan holding up his Olympic gold medal

Rhys McClenaghan

Gymnastics · Olympic Champion. World Champion. Trailblazer.

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Orla Comerford smiling on the podium with her Paralympic medal

Orla Comerford

Para athletics · World Para 100m and 200m Champion. Paralympic Medallist.

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Róisín Ní Riain holding two gold medals

Róisín Ní Riain

Para swimming · Paralympic Medallist. Rising Force in Global Para Sport.

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Tiarnán O’Donnell in an Ireland team t-shirt

Tiarnán O’Donnell

Para-rowing · Paralympic rower and former wheelchair basketball international

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Work with GSM.

Whether it is a campaign or an event, we would love to hear about it.

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