About GSM
Team GSM.
Representing
remarkable.
Our story
A boutique agency with big ambition.
Founded in 2016, GSM is a boutique, female-founded agency offering personalised brand management for established and emerging athletes.
Our roster spans Olympians, Paralympians, world champions and rising stars. We work on brand partnerships, social media campaigns and speaking engagements, always aiming for values-driven collaborations built on trust, creativity and long-term impact.

What we stand for
Performance. Purpose. Partnership.
Performance
Elite results are the starting point. We represent athletes who deliver when it counts.
Purpose
We back athletes who stand for something and help them use their platform well.
Partnership
Brands and organisers get a personal, long-term relationship, not a transaction.
The roster
Meet the talent.

Rhys McClenaghan
Gymnastics · Olympic Champion. World Champion. Trailblazer.

Orla Comerford
Para athletics · World Para 100m and 200m Champion. Paralympic Medallist.

RóisÃn Nà Riain
Para swimming · Paralympic Medallist. Rising Force in Global Para Sport.

Tiarnán O’Donnell
Para-rowing · Paralympic rower and former wheelchair basketball international
Work with GSM.
Whether it is a campaign or an event, we would love to hear about it.